Unit 02 - Communicating and Presenting Ideas in the Creative Media Sector.

There are numerous types of comunication techniques, but to name a few there would be;

Listening. This is one of the most important communication techniques you can master. It’s pretty hard to carry on a conversation if you aren't listening to what the other person is saying to you. Restating what the other person has said to you also shows them that you’re listening and paying attention.
Nonverbal Cues. Nonverbal cues include eye contact, posture, and the gestures you make to somenoe during communication. They can be as simple as crossing your arms or nodding your head. Nonverbal cues are a way in which you indicate what you think, even if your words say something else completely. For example, if at work, a collegue was presenting his/her idea's to you, and you are nodding your head to what they are saying this gives them the impression that you are listening and agreeing to what they are telling you, and they will therefore think you are a good listener.
Verbal. Talking, of course is a very important communication technique, and similarly to nonverbal cues, this can give away how you are actually feeling and what you really mean.Your tone of voice can be a dead give away of your feelings, so it is important to use the correct tone of voice, when in a working environment.


Different techniques can be used to communicate your idea's effectively, one thing you can do to communicate you idea is to use visual aids, whether is it to use a presentation, pictures, or even sketches you have drawn up of what you have in mind. You can also annotate your sketches or speak over the images or presentation being shown as you go along, to allow your collegues to understand your thought process as to why you chose to do things a certain way, or why you chose to have it look a certain way, to go with the visual aid you have provided for them. Another way in which you can communicate your idea's effectively is to be straight to the point, tell them what they need to know, and dont bore them with things that are unnecisary, as they may loose interest in your idea's. Make sure you are clear in what you are saying, and that you aren't pausing a lot and messing up your words, be confident in what you are saying, and present your idea's in the same mannor. Another technique that can be used to present idea's effectively is to get audience participation, get the people you are presenting your idea's to, to get involved, whether it be by asking them questions relating to how your idea may benefit them etc, but don't drill them. 


Giving and receiving constructive feedback is fairly straight forward. To give constructive feedback all you really need to do is identify the areas that work well, and the ones that don’t and tell the person who has presented their idea to you what you like, what you don't like and ways in which you think it could be improved. When it comes to receiving feedback, it is always good to take on board what someone has said about you and your work, and to remember not to take it personally, listen to what they say even if you don’t agree with it.  Having another opinion minus our own on our work helps a considerable amount with getting an end product that is much better than it was without that feedback.


In order to communicate technical information to an audience they aren't quite as technical as you there are certain things you can do, for example:
Make it clear – avoid babbling, write or speak clearly, and keep to the point.
Make it real – use examples or data to illustrate. Tie information to your audience’s situation so they can relate better, consider storytelling to bring your information to life.
Keep it relevant – keep asking yourself ‘Does my audience need to know this?’. Don't bore them with information they dont need to know.