There are many industries within the Creative Media Sector that make it what it is, here is a list of industries and what they are: Animation – the art of developing motion 3D graphics. This industry is huge in cinema and on television. Computer games – this industry has a large audience and is connected to motion graphics. Film – one of the biggest industries in the world, a major creative influence on people. Interactive media – mainly based on computers and software, it is the driving force behind the internet and technical evolution. Publishing – a great influence on everyone. Magazines, articles, newspapers; all carrying messages, subliminal or not, which pierce a voice through the world. Radio – a great invention. Information is constantly pumped through the speakers. Television – the most powerful and widespread information emitter. Thousands of programs, films and documentaries are shown each day. Fashion & textiles – The fashion industry is related to the magazine industry, almost entwined with it, is a growing force of the ‘image’ of society. Facilities – this is where the magic happens. After you make a film, you have to edit it. After you do a photo-shoot for a fashion magazine, you have to edit the photos. This is where you make animations. This is where you make music and speak on radio. This is where everything creative is made properly. Whether it’s a studio, a room with a microphone, if you have the correct equipment, you can get something creative done and out there.
The days of big businesses being successful because of just one business are gone. Today, big companies are creating more and more sister companies and a subsidiaries. This cross-industry business is a very beneficial way to become successful. Here are a few examples of companies that indulge in the cross-industry ownership world.
BBC:
The BBC used to be television channels, showing news and entertainment across their 2 channels. Now, they have over 10 television channels, a publishing company for magazines and a worldwide television broadcast empire, BBC Worldwide LTD. The BBC are known worldwide and can be recognized in a lot of places. It has become a household name which people trust, know and love.
Virgin:
The name Virgin first started making appearances in the late 70′s when Richard Branson opened a small record shop. It was small-time for a long while, but then blew up worldwide. This company is probably the company that demonstrates cross-industry ownership the best, and the most. There is not a more diverse global, multi-billion empire on the planet. Richard Branson has broken into the following industries with his brand ‘Virgin’. Music,Trains,Broadband (Phone) & TV, Airline,Virgin Galactic, Virgin Money, Virgin Mobile and Virgin Holiday Cruises.
Most industries within the Creative Media Sector intertwine with other industries to create a more powerful effect on audiences, for example: lets say you have a fairly new company who are looking to be more recognised and popular, they woul do this by first hiring a marketing and advertising company, they will help promote said new company and work with other companies to get the best result. Lets say that the advertising company had suggested that a viral video will help promote their new company, and therefore they will hire a video production company, who will then continue to produce an advertisement for them. Whilst pre-production for the video is taking place, the marketing company may provide a ‘behind-the-scenes’ photographer for the shoot, which introduces a whole new industry to the equation, whilst this is happening the new company or marketing company might suggest to the production company that special graphics within the video are needed to be made.The video production company then contacts a graphic design company and acts accordingly, until there is an array of different companies working together in different industries.
Project Life Cycle - Project cycle management.
Initiation:
In this first stage, the scope of the project is defined along with the approach to be taken to deliver the desired outputs. The project manager is appointed and in turn, he selects the team members based on their skills and experience. The most common tools or methodologies used in the initiation stage are Project Charter, Business Plan, Project Framework (or Overview), Business Case Justification, and Milestones Reviews.
Planning:
The second phase should include a detailed identification and assignment of each task until the end of the project. It should also include a risk analysis and a definition of a criteria for the successful completion of each deliverable. The governance process is defined, stake holders identified and reporting frequency and channels agreed. The most common tools or methodologies used in the planning stage are Business Plan and Milestones Reviews.
Execution and Controlling:
The most important issue in this phase is to ensure project activities are properly executed and controlled. During the execution phase, the planned solution is implemented to solve the problem specified in the project's requirements. In product and system development, a design resulting in a specific set of product requirements is created. This convergence is measured by prototypes, testing, and reviews. As the execution phase progresses, groups across the organization become more deeply involved in planning for the final testing, production, and support. The most common tools or methodologies used in the execution phase are an update of Risk Analysis and Score Cards, in addition to Business Plan and Milestones Reviews
Closure:
In this last stage, the project manager must ensure that the project is brought to its proper completion. The closure phase is characterized by a written formal project review report containing the following components: a formal acceptance of the final product by the client, Weighted Critical Measurements (matching the initial requirements specified by the client with the final delivered product), rewarding the team, a list of lessons learned, releasing project resources, and a formal project closure notification to higher management. No special tool or methodology is needed during the closure phase.
The type of teams that are relevant to this type of porject are; Creators - plant and resource investigator. Leaders - co-ordinator and shape. Implementer - team builder and team implemente. Completers - monitor evaluator and completer finisher
Aims of a Creative Media organisation; Reputational, most companies want to ensure they have a good reputation among the general public. This is both an aim and an objective. Reputational aims and objectives also include advertising and publicizing the company, especially new or smaller businesses. Advertising, advertising is a more exact way of demonstrating a business's reputation to its target audiences. An aim might be to get the company name spread to a certain age bracket that the company hasn't targeted before. Profit, the ultimate goal for most businesses is profit. Without financial gain, a company cannot stay in business. Future, future aims and objectives are similar in purpose to a one-year or five-year plan. Company officials will discuss the long-range aims and objectives they want for the business, and what direction they see the business heading. They will determine aims for each of the other types of general aims, such as advertising and profit, and will draft out a rough plan to achieve them. These future aims will then be analyzed and steps outlined to meet objectives.
One of the roles within the organisation is the shaper, the shaper’s strength lies in being goal directed. The shaper is a dynamic individual who boldly challenges others during discussions, can handle work pressures and has the courage to overcome obstacles.
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